2018/19 BRAND PARTNERS


Offering products and gear specific for snowsports, cycling, fishing, surfing, travel and general lifestyle.

Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.  With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything.

Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.  With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything.


Priority Bicycles are designed for urban cyclists, recreational riders and every-day commuters looking for a dependable, enjoyable, and maintenance-free form of transportation. Built from lightweight, rust-free aluminum, Priority bikes feature an innovative, lubrication-free belt drive in place of standard greasy chains, and include easy braking and gearing systems that require virtually zero maintenance.

Priority Bicycles are designed for urban cyclists, recreational riders and every-day commuters looking for a dependable, enjoyable, and maintenance-free form of transportation. Built from lightweight, rust-free aluminum, Priority bikes feature an innovative, lubrication-free belt drive in place of standard greasy chains, and include easy braking and gearing systems that require virtually zero maintenance.


Dakine makes gear for people who love being on the mountain and in the water enough to have figured out a way to spend their lives doing it. Founded in Hawaii in 1979 and located at the base of Mt. Hood in Hood River, Oregon, Dakine offers a complete range of innovative and quality products including outerwear, apparel, sport-specific and lifestyle backpacks, bags, travel gear and accessories. Dakine products are available for purchase at specialty sports retailers worldwide.

Dakine makes gear for people who love being on the mountain and in the water enough to have figured out a way to spend their lives doing it. Founded in Hawaii in 1979 and located at the base of Mt. Hood in Hood River, Oregon, Dakine offers a complete range of innovative and quality products including outerwear, apparel, sport-specific and lifestyle backpacks, bags, travel gear and accessories. Dakine products are available for purchase at specialty sports retailers worldwide.


Since 1976, ASSOS of Switzerland has sought to provide innovative and technically outstanding cycling apparel with meticulous, lean design to aid riders in their quest to ride faster. During this time, the ASSOS R&D process and focus on the future has brought many of today’s cycling technologies to life. From the first carbon bike frame, to the implementation of DuPONT’s Lycra fabric in cycling shorts and the engineering of an elastic chamois interface. Behind every one of these innovations was one common theme; a dedication to purpose driven design and a mantra to never compromise on quality. Today, the ASSOS family prides itself in continuing this tradition everyday. For more information, visit assos.com.

Since 1976, ASSOS of Switzerland has sought to provide innovative and technically outstanding cycling apparel with meticulous, lean design to aid riders in their quest to ride faster. During this time, the ASSOS R&D process and focus on the future has brought many of today’s cycling technologies to life. From the first carbon bike frame, to the implementation of DuPONT’s Lycra fabric in cycling shorts and the engineering of an elastic chamois interface. Behind every one of these innovations was one common theme; a dedication to purpose driven design and a mantra to never compromise on quality. Today, the ASSOS family prides itself in continuing this tradition everyday. For more information, visit assos.com.


Finding the perfect bicycle should be as easy as riding it. Somewhere along the line, bicycles became complicated. Speed and spandex overshadowed fun and prices skyrocketed. But bicycles shouldn't be expensive or intimidating, so we set out to bring the magic and lightheartedness of your childhood back to bicycling.

Finding the perfect bicycle should be as easy as riding it. Somewhere along the line, bicycles became complicated. Speed and spandex overshadowed fun and prices skyrocketed. But bicycles shouldn't be expensive or intimidating, so we set out to bring the magic and lightheartedness of your childhood back to bicycling.


With over 65 million Boa-powered products worldwide, the award-winning, patented Boa System is available across numerous categories including snow, golf, cycling, athletic, outdoor, utility/safety, and medical.

With over 65 million Boa-powered products worldwide, the award-winning, patented Boa System is available across numerous categories including snow, golf, cycling, athletic, outdoor, utility/safety, and medical.


Founded in 2001, HydraPak is a leader in technical hydration products for outdoor, biking, running and adventure travel. Easy-to-use and highly functional, every HydraPak product showcases the technical manufacturing expertise that has distinguished the company for nearly two decades. By offering a better way to hydrate, and continually seeking to refine its offerings, HydraPak has pioneered new product categories and become a trusted partner for dozens of major OEMs. These renowned global brands integrate HydraPak’s proprietary designs and technologies into their hydration products for recreational, athletic and military use.

Founded in 2001, HydraPak is a leader in technical hydration products for outdoor,
biking, running and adventure travel. Easy-to-use and highly functional, every
HydraPak product showcases the technical manufacturing expertise that has
distinguished the company for nearly two decades. By offering a better way to
hydrate, and continually seeking to refine its offerings, HydraPak has pioneered new
product categories and become a trusted partner for dozens of major OEMs. These
renowned global brands integrate HydraPak’s proprietary designs and technologies
into their hydration products for recreational, athletic and military use.