Stio
Founded in 2011 in Jackson, Wyoming, Stio was born from a deep love of the mountain life. Time spent outside - on trails, in rivers and on summits - inspires everything the brand creates. Designed, developed and tested at the base of the Tetons. Stio creates premium, technical apparel for mountain athletes and everyday adventurers alike.
Winter 2026
This is our environ
15 years deep. Millions of turns. One community obsessed with chasing bliss. Environ was born in the Tetons with a hopeful vision: make ski gear to good you stop thinking about gear, just soul-affirming turns on any mountain. An award-winning Jackson Hole favorite since day one. And everyday, every turn, we get a little closer to legendary.
Fit to feel good - introducing the valara collection
Skiing has never felt this good while looking this effortless. Valara runs on the powder-submerged soul to ski anything thrown its way, while breaking the mold with a soft, shaped silhouette that just. Feels. Right. Because when we feel good, we ski well. So ski however and wherever you like. At the end othe day, stop and examine the sweet feeling that conencts us all. Whever you call it, Valara is here for it.
New Quilted comfort
Keeline is richly textured, super soft and made for easy warmth as cool temps settle in. Throw it over a tee, layer with a vest, either way, it’s the one you’ll reach for first thing and never want to take off.
Mountain life runs on snap shirts
Ridge walks with a view, bringing out the tuning bench, Pray For Snow parties - behind the core moments we love, there’s always a snap shirt. Warm and reliable, in plenty of weights and textures that let you show up exactly how you want.
Deeply cozy, Supremely soft
Fleece is the element that completes cool-season adventures, from lounging by the campfire to playing cards at the yurt. The Stio Turpin Collection maximizes comfort with soft, warm microfleece and plenty of styles to wear however the mountain or the cozy cabin calls for it.
Some friends stick to the easy lines. Others drag a sled up a glacier just to prove a guy wrong - then cartwheel back down, laughing. That’s when Sierra Schlag knew: Waverly Chin was that friend. The one who says yes to everything, falls hard and laughs harder. Together, they chase big days and belly laughs, trading jokes and moving with grit. Mistaken for twins? They take it as a compliment. This is a story about the friend who makes you braver, goofier and always down for one more lap.
Featuring Stio Mountain Athlete Sierra Schlag and Waverly Chin. Filmed and Produced by Road West Traveled