smith


Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.  Celebrating over 60 years of innovation and design experience, Smith is headquartered in Portland, Oregon and widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group.

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NEW Ulterior Collection
Exploring the intersection of outdoor and progressive style via culture and trend, the Ulterior Collection pushes beyond traditional performance aesthetics, blending technical inspiration with fashion-forward design to blur the boundaries between work, play and everyday wear. Every style features SMITH’s proprietary ChromaPop™ lens technology delivering enhanced color, clarity, and definition of objects. Debuting in 2026 with three sunglass styles, MSRP $197-$377 USD depending on style and lens choice.


NEW 2026 Wintersports Helmets & Goggles

VANTAGE 2 MIPS HELMET // MSRP $295 USD A long-awaited update to the original hybrid construction snow helmet that instantly became a brand best-seller. First launched in Winter 2011, the Vantage 2 builds upon its legacy combining industry-leading performance upgrades, including an all new three-piece shell to reduce weight while maximizing protection in focused areas. Incorporated protective elements include complete Koroyd® coverage for lightweight, energy absorbing and ventilated impact protection and Mips® Safety System, designed to reduce rotational forces caused by angled impacts to the head. Additional features include BOA® Fit System, Fidlock® strap buckle, AirEvac™ technology preventing fogging and maximizing consistent airflow, dual regulator climate control for one-handed front and rear adjustment of 40 optimized vents, removable Snapfit SL2 ear pads, and Aleck™ audio system compatible (sold separately).

CACHE MIPS & CACHE JR HELMETS // MSRP $125 USD Designed for new and emerging skiers and snowboarders, the Cache helmet offers a clean freeride design paired with the durability of a hardshell and the advanced safety tech of Mips®. Six fixed and five adjustable vents let you dial in airflow and keep your goggles fog-free from park laps to boot packs. Additional features include micro-adjustable dial fit system for easy, on-the-go size adjustment, removable Snapfit ear pads, AirEvac™ technology preventing fogging and maximizing consistent airflow, and beanie compatible. The Cache helmet is made of minimum 50% recycled content by weight, as part of SMITH’s ReNU Collection, offering high performance with lower impact. All ReNU styles are comprised of recycled, natural and undyed materials. The Cache Jr, offering the same features set as the adult version, is built for groms in YS (48-53 cm) and YM (55-59 cm).

SHAKEDOWN GOGGLE // MSRP $155 USD ChromaPop, $185 USD ChromaPop Pro Photochromic
An immediate favorite of the SMITH team, the retro styled goggle features SMITH’s new Compound lens that merges cylindrical and toric lens shapes by combining a slight vertical curve with a horizontal curve for a wider field of view with optical clarity in a lower profile, freestyle design.  Large coverage and Responsive Fit frame adjusts to your face for a precise, comfortable fit. Exclusively available with ChromaPop™ lens technology to enhance contrast and natural color to make the details pop, and Fog-X anti-fog inner lens for fog-free performance. Includes ultra wide low-profile QuickFit strap for easy size adjustment and an under-helmet-compatible fit. For versatility, includes the installed bright light ChromaPop™ performance tinted lens and bonus low light clear or yellow lens (Pro Photochromic styles only include one lens). Select colorways are part of SMITH’s ReNU Collection, offering high performance with lower impact. All ReNU styles are comprised of recycled, natural and undyed materials.

STASH XL GOGGLE // MSRP $165 USD ChromaPop, $195 USD ChromaPop Pro Photochromic
SMITH’s largest cylindrical-lens goggle offering to date with a a low profile semi-rimless Responsive Fit frame design that adjusts to your face for a precise, comfortable fit and an extra-wide field of view offering all the visibility you need to spot your landings. Lens swaps are easier than ever, thanks to the lugged frame design. Includes two Cylindrical Carbonic-x lenses for clarity and impact resistance with built-in Airflow technology for active ventilation, with Fog-X anti-fog inner lens for fog-free performance. Offered exclusively with ChromaPop™ lens technology to deliver vivid colors and contrast for terrain-defining clarity across the mountain, including ChromaPop™ Pro Photochromic options that naturally adjusts tint darkness to available UV that performs even in low temperatures. Additional features include ultra wide under-helmet-compatible strap, three-layer DriWix face foam to wick away moisture, and two lenses: bright light and low light ChromaPop™ performance tints (Pro Photochromic styles only include one lens). Over the Glass (OTG) Compatible. Select colorways are part of SMITH’s ReNU Collection, offering high performance with lower impact. All ReNU styles are comprised of recycled, natural and undyed materials.

SQUAD Goggle // MSRP $165 USD ChromaPop, $195 USD ChromaPop Pro Photochromic A re-design of SMITH’s best selling cylindrical goggle. The new Squad features increased lens size, reduced frame size, improved lens interchange system, and contemporary shape and surfacing. Medium coverage with low profile semi-rimless Responsive Fit frame design that adjusts to your face for a precise, comfortable fit. Offered exclusively with ChromaPop™ lens technology to deliver vivid colors and contrast for terrain-defining clarity across the mountain, including ChromaPop™ Pro Photochromic options that naturally adjusts tint darkness to available UV that performs even in low temperatures. Additional features include ultra wide under-helmet-compatible strap, three-layer DriWix face foam to wick away moisture, and two lenses: bright light and low light ChromaPop™ performance tints (Pro Photochromic styles only include one lens). Over the Glass (OTG) Compatible. Select colorways are part of SMITH’s ReNU Collection, offering high performance with lower impact. All ReNU styles are comprised of recycled, natural and undyed materials.

GRX PRESCRIPTION ADAPTOR // MSRP $125 USD Universally compatible with all SMITH adult and youth snow and bike goggle models, offering a secure, comfortable, and high-performance prescription solution. Composed of durable bio-based Evolve™️ material for a barely-there look while offering distraction-free vision. Simply pop it into the inside of the goggle and the tuned arms secure the adaptor into place to eliminate shifting or vibration during activities. The frame bumpers further stabilize the insert and protect the inner goggle lens, maintaining a full field of view and easy goggle lens interchangeability.  The large lens profile on the GRX adaptor maximizes Rx coverage to accommodate a wide variety of prescription ranges.


NEW 2026 SUNGLASSES - Available Now

SYNCLINE SUNGLASS // MSRP $197 USD ChromaPop, $237 USD ChromaPop Photochromic
Offeing goggle-like coverage in the lightweight fit and feel of a sunglass. The performance-focused eyewear features a barely-there rimless design with a unique, integrated bumper on the frame to ensure chatter-free interface when worn with a helmet. The addition of ChromaPop™ optics provide unobstructed, high-contrast vision for season after season of boundless adventures. Additional features include auto-lock hinges, megol temple and nose pads to provide a non-slip grip that won’t bounce while on the move, adjustable nose pads, and a slight gap between the frame and the lens for moisture venting. Each frame comes with two interchangeable lenses – one for bright sun and a clear option for low-light or night adventures – to accommodate variable conditions. The addition of smudge and moisture resistant lens coatings provide easy cleaning and clear optics. Compatible with the new ODS5 Prescription Sunglass Adaptor to seamlessly accommodate corrective vision needs.

STRAND SUNGLASS // MSRP $187-277 USD depending on lens option
Pairing enduring surf style and retro design into a modern frame that is steeped in time and performance. Offering medium coverage in a squared-off, modernized Wayfayer frame design constructed of lightweight and durable Evolve™ bio-based material. The addition of megol temple and nose pads react to perspiration and moisture for a non-slip grip and adjustable corewire temples for a customized fit for overall comfort. Designed to enhance color, contrast, and depth perception, the Strand is available in a variety of ChromaPop lens solutions including Non-Polarized Low Light Rose tint, glare-cutting Polarized Slate, Brown and Black tints, and highly scratch resistant Glass Polarized Brown tint. All lens offerings feature 100% UV protection and include smudge, oil, and moisture-resistant coatings for easy cleaning and clear optics.

WESTWARD CORE SUNGLASS // MSRP $147 USD Expanding the eco-conscious capsule CORE Collection, the Westward CORE – featuring a round lens design with a keyhole nose bridge - is made entirely from 5 recycled plastic bottles - aside from the stainless-steel barrel hinges - with polarized lenses offering 100% UV protection made from SMITH’s castor-oil based Evolve material. The durable and lightweight frame features embossed logo detailing eliminating the use of adhesives. Each pair comes with a microfiber bag also made from recycled plastic bottles and boxed in 100% recycled packaging. The CORE Collection embodies SMITH’s responsibility to its community to deliver products that make consistent and measurable steps forward in reducing environmental impact through sustainable manufacturing, while helping promote and support the causes that affect the entirety of the outdoor and active communities as a whole.

SYNDICATE SUNGLASS // MSRP $187-$217 USD depending on lens option
Straight from the SMITH Archives, the re-introduction of this classic Y2K style are updated with modern materials and ChromaPop™ lens technology delivering contrast boosting and natural color for a crystal clear view. Comprised of lightweight and durable Evolve™ bio-based frame material, the Syndicate sunglasses bring back the bold lines and wrapped shape that defined the era. Additional features include megol nose pads support a stay-put fit, self-adjusting spring hinges for a snug, comfortable fit, autoLock hinges hold frames open for easy one-hand on and off, and smudge- and moisture-resistant coatings for easy cleaning and clear optics. Archive Collection fleece pouch included for storage.

RIPTIDE XL SUNGLASS // MSRP $227-277 depending on lens option
Built for anglers who demand more coverage without sacrificing style, SMITH grows its best-selling Riptide collection with the introduction of the new Riptide XL sunglass. From offshore pursuits to everyday wear, the oversized 6-base wraparound frame is packed with SMITH’s signature eyewear features and technologies in a larger fit built for added comfort and protection in a timeless silhouette. Assembled in the USA, and constructed of lightweight, durable Evolve™ bio-based frame material with self-adjusting spring hinges that provide a secure, comfortable fit. Modular megol nose pads enhance fit across a wider range of face shapes while delivering a non-slip grip that responds to moisture and perspiration for all-day confidence. Offered exclusively with ChromaPop™ lens technology enhancing contrast, definition, natural color and unmatched clarity to see more detail and RX compatible.

FELINA SUNGLASS // MSRP $187-$217 USD depending on lens option
The pair that goes everywhere. City hike, beach day or daily commute, the Felina sunglasses have a rounded cat-eye brow and a medium fit that adds the right amount of chic to your every day. ChromaPop™ lens technology delivers contrast boosting and natural color for a crystal clear view. Adjustable temples let you dial in the fit for all-day comfort that stays put. Comprised of lightweight and durable Evolve™ bio-based frame material with adjustable corewire temples. Smudge- and moisture-resistant coatings for easy cleaning and clear optics.


NEW 2026 Bike Helmets – Available Now

PILOT MTB HELMET // MSRP $95 USD
Purpose built for fine-tuned fit and ultimate integration with SMITH eyewear, the Pilot is designed for novice and emerging riders ready to tackle new terrain. The trail-ready helmet features lightweight in-mold construction with extended rear shell coverage with wrapped edges for increased durability and Mips® Evolve Core Safety System designed to reduce rotational forces caused by angled impacts to the head. For added comfort while riding, the helmet features an adjustable dial fit system, performance liner for comfort and sweat absorption, and 13 fixed vents for consistent airflow while riding. For ultimate eyewear compatibility, the Pilot also features channels on the front and rear of the helmet for sunglass storage and a fixed visor to reduce overhead glare. The addition of AirEvac™ technology maximizes airflow and prevents fogging when worn with performance eyewear and goggles.


2026 COLLABORATIONS

The SMITH x BEAMS Slider AB3, a limited-edition sunglass originally created between the two brands over two decades ago, reissued from the archives and updated with modern technology to celebrate 50 years of BEAMS' fashion lifestyle curation since its founding in Harajuku, Tokyo in 1976.
The reimagined Slider AB3 preserves its bold ’90s silhouette and SMITH’s patented Slider lens system - the industry’s first dual-lens interchangeable system, introduced in 1995 - while adding ChromaPop™ performance lens technology and a subtle “tech-gear” aesthetic. A black frame is accented with BEAMS’ signature clear orange on the inner frame and under-rim. Exclusive to the release are an installed ChromaPop™ Photochromic lens, additional ChromaPop™ Low-Light Copper and ChromaPop™ Black lenses, and a bespoke special-edition case. Available exclusively online through SMITH or BEAMS ($227 USD / ¥29,700) while supplies last. 

SMITH x QUOC Strata Collection, the limited edition collab with UK-based gravel brand for a ride-ready kit that celebrates the connection between rider and terrain. Available globally and exclusively on smithoptics.com and quoc.cc, the collection includes a co-branded Trace helmet, Defy sunglass, Gran Tourer XC Lace shoes, and performance socks all adorned in topographic details and environment-evoking muted tones. While supplies last.