smith
Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With over 58 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything.
web | ig | fb
FALL/WINTER 2023 - AVAILABLE NOW
METHOD SNOW HELMET // MSRP $140 USD WITH MIPS, $110 NON-MIPS
The new Method helmet is a unisex style designed for park riding, storm chasing, freeriding or freestyling every on-snow adventure in between. The low profile and clean styled in-mold construction of the Method fuses the exterior shell and EPS for a one-piece design that’s lightweight and durable. Hidden beneath the shell are the latest safety innovations including zonal Koroyd® coverage for lightweight, energy-absorbing, and ventilated impact protection and MIPS® Brain Protection System for reducing rotational forces caused by angled impacts to the head in the event of a crash. Additional features include eight fixed vents for consistent airflow, goggle compatible AirEvac™ ventilation system for fog-free lenses, and removable ear pads for form fitting comfort. The Method also offers SMITH’s self-adjusting, Lifestyle Fit System that flexes to match the shape of the head for ultimate comfort. Also available in Round Contour Fit to accommodate rounder head shapes.
SMITH x OYUKI METHOD HELMET MSRP $140 // SMITH x OYUKI SQUAD MAG GOGGLES MSRP $240
For Winter 2023, SMITH and Japanese snow brand, Oyuki, team up on a design collaboration celebrating these experiences, notably in the epic Niseko area on the northern island of Hoikkaido. Illustrated by artist Mike Shankster and gracing the new Method helmet and Squad MAG goggles, the collab features a full graphic interpretation of the mythical Japanese Yōkai, translated into ‘strange apparition’, a class of supernatural entities and spirits popular in Japanese folklore. Centered around the shared brand ethos of experience and combining Oyuki’s premium materials with SMITH’s best in class technologies, the collab showcases and celebrates winters in the Land of the Rising Sun when the area is literally buried by snow for much of winter, slowing life and stirring up endless opportunity for adventure.
IMPRINT 3D TECHNOLOGY EXPANSION
Imprint 3D Technology expands this season with the addition of the Squad and Squad XL winter frame offerings. Elevating the on-snow experience for all riders, the Imprint 3D Collection addresses the vast range of unique face shapes and features, eliminates the one-size fits all approach to gear, and offers multiple style and budget options. With the introduction of these two models into the Imprint 3D Collection, for the first time both the curve of the lens and fit of the frame can be individualized according to the contour of a rider’s face. The result is an improved riding experience with increased all-day comfort and an expanded field of view without altering the frame design language or lens profile.
BLAZER GOGGLES // MSRP $90
The slim, modern frame of the Blazer Goggle features a cylindrical Carbonic-x len for clarity and impact resistance with built-in Airflow technology for active ventilation, plus Fog-X inner lens for fog-free performance. The Blazer offers a medium fit and is available in Low Bridge Fit to accommodate a wider variety of faces, including a wide or high cheekbone shape. Additional features include the Responsive Fit™ frame that automatically adjusts to the face for a precise, comfortable fit and two-layer DriWix face foam that wicks moisture and perspiration to further minimize fogging. A dual-slide strap offers easy size adjustment, and also designed for OTG (over the glasses) fit.
NEW WINTER SUNGLASSES - Available Now
MONROE SUNGLASS // $159-199 MSRP DEPENDING ON LENS
Circa 1993, the Smith Monroe Peak sunglasses could be found ripping down moguls and cruising up mountains. This time around, they're all about the '90s nostalgia. From commute to campsite, beach day to road trip, they boost your view with color-enhancing ChromaPop™ lens technology. Distinctive side shields feature ChromaPop™ windows so your view is always in panorama mode.
VENTURE SUNGLASS // $209-269 MSRP DEPENDING ON LENS
A modern approach to classic glacier glasses, the iconic round lens frame design is comprised of super lightweight Evolve™ bio-based material, features adjustable QuickFit temple arms for customized adjustability for all-day comfort, ChromaPop lens technology for optical clarity, high defintion of objects, and colors that pop . Sun and snow glare coverage are provided through the removable side shields that limit peripheral light and a removable nose piece for added protection. The addition of Autolock hinges make for easy, one-handed on and off when the other hand is occupied with an ice axe or ski poles. For confidence while wearing, the Megol temples and nose pads react to perspiration and moisture by gently adhering to the face for no-slip grip while glissading down a snowfield or even relaxing post-adventure.