Priority bicycles

Priority Bicycles is an independent New York-based brand dedicated to making cycling simple for recreational riders with bicycles and accessories that are easy to buy, ride, and maintain. Founded by industry veteran and former software CEO David Weiner, Priority launched as a socially funded company on Kickstarter in 2014, with a goal of delivering high quality, low maintenance bicycles, direct to consumer, backed by unmatched customer service. Since the launch, Priority has expanded to models for kids, commuters, and adventurers, and become the market leader for custom-branded bicycles with over 400 fleet partnerships.

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SPRING 2022

From ebikes to gravel grinders, to nimble single speed city commuters, Priority Bicycles offers riders low maintenance, high quality bicycles to tackle year round commutes and adventures, regardless of weather. With flagship features like the Gates Carbon Drive belt in place of a traditional greasy chain, internally geared hubs, and rustproof aluminum frames, Priority Bicycles’ will ride for thousands of miles with virtually zero maintenance.

Current E-Bike // $3299 -$ 3499 MSRP
Current Battery Extender // $799 MSRP
Featuring a powerful mid-drive 500w motor with 140 Nm torque motor - significantly more than its competition - with an over 500Wh battery to keep up, the Current is ideal for those who are looking to cover more ground on longer rides, keep pace in urban or suburban-to-urban commutes, or looking for a car replacement. Plan on racking up significant daily miles? Double the range of the Current with the Battery Extender built into a custom rear rack that easily integrates into the Current’s system.

174 Hudson Convertible Waist Pack // $44.99 MSRP
An ultralight, durable pack that can be worn as a waist pack or cross-body pack, and converts in seconds to a handlebar bag. Designed to bring the essentials with you when on the go - both on and off the bike.

Closca Loop Helmet, Priority Bicycles Exclusive // $79.99 MSRP
A new, exclusive high-viz detailed 174HUDSON colorway for the helmet with unrivaled space saving and modern styling, backed by a double safety certificate in the US and EU. Weighing only 330 grams, the Loop's innovative design reduces size by almost 50%, making it perfect for commuting, bicycle share, scooter share, or a variety of other mobility solutions, and easily packs away in your backpack or tote when off the bike.

The Coast // $599 - $679 MSRP
Designed, assembled, and tested in coastal climates around the globe, no other beach cruiser has this level of features designed to take on the salt, sand, and water at the beach. Built on a foundation of the Gates Carbon Drive Belt with an ultralight rustproof frame and fork, combined with sealed bearings, you've got the smoothest ride at the beach. Each bike comes with a traditional beach cruiser foot (coaster) rear brake, a front hand brake, and a double kickstand, available as a single speed or 3-speed internally geared hub.

The Ace // $599 - $899 MSRP
The fast and nimble Ace is the only belt driven single speed bike to feature a flip-flop rear hub that allows riders to easily adjust gearing for both fixed and freewheel riding. Available in two suits, the Ace of Clubs ($599) is designed with simplicity for recreational riders or urban commuters to get around town, and the Ace of Spades ($949) is upgraded for performance and response.

Foldylock x 174HUDSON // $85.00 MSRP
The secure and ultra-portable locking solution is now in an exclusive 174HUDSON high-viz detail colorway. Its small folding footprint allows it to mount directly to your bicycle frame, while easily expanding for flexible accessibility to protect your bike. Foldylock has passed the prestigious Sold Secure Silver status.